Tuesday Microsoft announced they went live with Bing’s new social search features, created through a partnership with Facebook.
“We looked for a way to respect the sharing intent you have with your friends inside Facebook, and use that to deliver a similarly powerful experience inside Bing,” Paul Yiu, group program manager for Bing, said.
The partnership was originally named as a feature that would connect search results with “likes” from a user’s Facebook friends. Bing automatically detects when a user is logged into Facebook, and then presents more personalized recommendations based on both the user’s search and their Facebook friends’ interests.
As a result, “you will show up in profile searches on Bing, even if you have selected not to have profile information show up on public search engines,” Yiu added. “This is similar behavior to the way Facebook works.”
Bing originally was only going to include users 18 and older in its social search results, but Facebook allows users to join at age 13. To include these users, Bing said if a user has a pre-existing friendship with a user who is a minor, that user can be integrated into search results.
Bing said these new features do not affect the way users can access and change their privacy settings, and it will continue to listen to user feedback.
Leave a Reply
You must be logged in to post a comment.